NEXT LEVEL

Sports

NIGERIA'SGATEWAYTO GLOBALSPORTS

Three Next Level athletes celebrating

Developing grassroots talent and connecting Nigeria to the global sporting stage.

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35+
Years Active
200+
Athletes
18
Nations
12+
Disciplines
About Next Level Sports Initiative
35+
Years of
Excellence
Est. 1990 · Next Level Sports Initiative

About the Initiative

BUILT ON
DECADES OF
AUTHORITY

Next Level Sports Initiative (NLSI) is Nigeria's foremost grassroots sports marketing and management agency — a fully registered, institutionally endorsed organisation that discovers raw talent, builds careers, and connects Nigerian athletes to the global stage.

Founded by Prince Abayomi Ogunjimi, National President of ANFASSC, NLSI operates at the intersection of sports development, commercial marketing, and community impact. We are not merely a support organisation — we are an active, revenue-generating agency that structures deals, manages athletes, runs events, and builds the infrastructure that Nigerian sport has long needed.

01
Talent Management
We discover, sign, and develop athletes from grassroots trials to professional representation.
02
Commercial Agency
We broker sponsorships, endorsements, and brand deals that generate sustainable income for athletes and clubs.
03
Events & Activations
We produce tournaments, community programmes, and elite competitions across Nigeria.
04
Global Placements
We place Nigerian talent in international academies, trials, and professional clubs across 18 nations.
500+
Athletes Developed
18
Nations Active
12+
Sport Disciplines
35+
Years of Legacy
CAF RecognisedFIFA EndorsedCAC Reg. 8070241ANFASSCSports AgencySurulere, Lagos
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0+
Years of Legacy
0+
Athletes Developed
0+
Brand Partners
0
Sports Disciplines

What We Do

OUR CORE
PROGRAMS

NLSI operates six structured programmes that form an interconnected ecosystem — from first-contact talent discovery through to global integration and long-term sustainability. Every programme is designed to work independently and as part of the wider pipeline.

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01
Talent Discovery
We deploy seasoned scouts into schools, streets, and community pitches across all 36 Nigerian states to identify raw athletic talent before it goes unnoticed. Every discovered athlete enters a structured development pipeline — from initial assessment to academy placement and professional readiness.
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02
Partnership Facilitation
We bridge the commercial gap between Nigeria's sports ecosystem and the brands, investors, and organisations looking to unlock its potential. From naming-rights negotiations to multi-year sponsorship frameworks, we structure partnerships that generate sustainable revenue for clubs, events, and athletes alike.
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03
Community Sports Access
World-class sport should not be a privilege of the elite. We deliver fully equipped sporting events, infrastructure grants, and coaching clinics directly to local government areas, rural communities, and underserved urban neighbourhoods — creating first-contact opportunities for the next generation.
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04
Global Integration
We maintain active working relationships with professional clubs, academies, and federations across Europe, Asia, and the Americas. Through these partnerships, qualified Nigerian athletes gain access to international trials, scholarship programmes, and competitive exposure that accelerates career timelines by years.
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05
Youth Upliftment
Sport is our vehicle, but human capital is our mission. Alongside athletic development, we deliver life-skills workshops, academic support programmes, and mentorship frameworks that give young Nigerians the social, educational, and moral tools to succeed both on and off the field.
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06
Sustainability Programs
Short-term interventions rarely produce long-term change. Our sustainability model endows local sports councils with curriculum materials, coaching certifications, and recurring funding mechanisms — ensuring that every community we enter continues to produce and support talent long after our direct involvement ends.
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Featured Athletes

FACES OF THE
NEXT LEVEL

Athletes

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ALL
ATHLETES

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Trusted By Leading Organisations

NS
Nigerian Sports Commission
LS
Lagos State Government
FB
First Bank Nigeria
MN
MTN Nigeria
DF
Dangote Foundation
C
CAF
A
ANFASSC
NN
Nike Nigeria
SB
Sterling Bank
BN
Betway Nigeria
AB
Access Bank
NS
Nigerian Sports Commission
LS
Lagos State Government
FB
First Bank Nigeria
MN
MTN Nigeria
DF
Dangote Foundation
C
CAF
A
ANFASSC
NN
Nike Nigeria
SB
Sterling Bank
BN
Betway Nigeria
AB
Access Bank
F
FIFA
IN
Indomie Nigeria
AS
Airtel Sports
GN
Guinness Nigeria
HB
Heritage Bank
N
NPFL
TE
Total Energies
M
Multichoice
I
Interswitch
K
Konga
JS
Jumia Sports
F
FIFA
IN
Indomie Nigeria
AS
Airtel Sports
GN
Guinness Nigeria
HB
Heritage Bank
N
NPFL
TE
Total Energies
M
Multichoice
I
Interswitch
K
Konga
JS
Jumia Sports
Prince Abayomi Ogunjimi — Founder, NLSI
PRINCE OGUNJIMI
Founder · Chairman · National President, ANFASSC
1990
Est.

Founded By

PRINCE ABAYOMI
OGUNJIMI

National President, ANFASSC · Chairman, NLSI

With a career spanning over 35 years at the apex of Nigerian sports administration, Prince Abayomi Ogunjimi is one of the most credentialed sports figures on the African continent. As National President of ANFASSC — the governing body for football supporters associations in Nigeria — he has spent decades building the institutional infrastructure that connects Nigerian football to the rest of the world.

Next Level Sports Initiative is his most direct contribution to talent development: a professionally structured, commercially oriented agency that translates his decades of relationships and institutional authority into real-world outcomes for athletes, clubs, and partner organisations.

  • National President of ANFASSC — Nigeria's Premier Football Supporters Association
  • CAF Recognised Sports Authority with active continental working relationships
  • FIFA Endorsed Organisation Leader with direct access to global federation networks
  • Over 35 years at the apex of Nigerian sports administration and policy
  • CAC Registered Trustee — Corporate Affairs Commission Reg. No. 8070241
  • Lead architect of multiple national youth development frameworks
Our mission is to create systematic pathways where Nigerian athletic excellence becomes a global phenomenon — where every talented youth, regardless of where they grew up, has access to the development, the visibility, and the professional infrastructure they need to reach the world stage.— Prince Abayomi Ogunjimi, Founder & Chairman

Why choose us

WHY
NEXT
LEVEL?

Nigeria produces elite athletic talent at a rate that the rest of the world is only beginning to appreciate. What it has historically lacked is a credible, professionally structured agency capable of turning that raw output into global careers and commercial value. That is precisely what NLSI was built to be.

01
35+ Years of Institutional Authority
Founded by the National President of ANFASSC — Nigeria's apex football supporters body — NLSI carries the weight of three decades of sports administration. We don't just know the system; we helped build it. That institutional credibility opens doors for our athletes that no newcomer can unlock.
01 / 04
02
CAF & FIFA Recognition
Our continental and global endorsements are not honorary titles. They grant our athletes and partners direct access to CAF's development frameworks, FIFA-sanctioned competitions, and the professional networks that turn talent into careers. Recognition at this level is rare — and it matters at every negotiation table.
02 / 04
03
Grassroots to Global Pipeline
We operate the full value chain. A child discovered at a community trial in Ondo State can move through our assessment centres, into our development academies, and onto international trials — all without changing hands. That end-to-end continuity is what separates us from single-stage agencies.
03 / 04
04
Commercial Results That Speak
We have facilitated over 20 active brand partnerships, developed 500+ athletes across 12 disciplines, and placed talent in clubs across 18 nations. These are not aspirational targets — they are the documented outcomes of a programme that has been running longer than most Nigerian sports agencies have existed.
04 / 04

What We Offer

OUR
SERVICES

NLSI is a full-service sports marketing and management agency. From the moment we identify a young athlete in a community trial, to the day we close their first professional contract — we own the full journey. Our services are structured around four commercial verticals: talent management, brand partnerships, event production, and strategic advisory.

01
Athlete Representation & Management
Full-career management covering contract negotiation, brand alignment, image rights, and long-term career strategy for elite and emerging Nigerian athletes.
Professional Services
02
Brand & Sponsorship Partnerships
We identify, pitch, and close sponsorship and endorsement deals between athletes, clubs, and blue-chip brands seeking authentic sports marketing in Nigeria.
Commercial Revenue
03
Event Production & Tournament Mgmt
End-to-end delivery of sporting events from grassroots community tournaments to elite invitational competitions, including logistics, media, and security.
Activations
04
Media, PR & Digital Strategy
Strategic communications, social media management, press releases, and broadcast rights negotiation that builds the public profile of athletes and the organisation.
Communications
05
Grassroots Scouting Network
A nationwide network of accredited scouts operating across schools, local leagues, and open trials to surface talent that traditional academies consistently overlook.
Talent Pipeline
06
Sponsorship Consulting & Deal Structuring
Advisory services for clubs, state federations, and individuals seeking to attract, structure, and retain commercial sponsorship in the Nigerian and pan-African markets.
Revenue Advisory
07
Sports Academy Development
Feasibility studies, curriculum design, staffing frameworks, and operational playbooks for establishing world-standard sports academies across Nigeria.
Infrastructure
08
International Placement & Trials
Coordinating international trials, agent introductions, and direct placement conversations with clubs and academies in Europe, the Gulf, and North America.
Global Pipeline
READY TO WORK WITH US?
Full capability deck and commercial terms available on request.
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Latest from NLSI

LATEST
NEWS

Updates from our scouting network, partnership signings, community events, and continental engagements.

Stay up to date with NLSI's activities, athlete placements, and partnership announcements.

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READY TO BUILD
NIGERIA'S
SPORTING FUTURE?

Whether you are a brand seeking authentic sports marketing, an investor looking for Africa's most credentialed sports agency, or a club seeking qualified Nigerian talent — the conversation starts here.

35+
Years of Authority
500+
Athletes Developed
18
Nations Active
20+
Brand Partners
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CAC Reg. 8070241 · CAF Recognised · FIFA Endorsed · Surulere, Lagos